Angel Asante

This is a typical Abercrombie & Fitch ad with your half naked white males that are just there to make you think: "Dude if I buy their overpriced clothes I'll sooo look like that." But in reality, many of the "vaules" presented to me and others in this picture are simply unrealistic. I haven't seen a single model from Abercrombie & Fitch's pictures that could reflect who I am or my background. That could be because I am a person with values very similar to my parents, friends and other family members. Practical and simple is pretty much the style I've grown up with and sticked to; if I see something cheap and it looks nice, then hey I guess that's the image I want to portray. For Abercrombie & Fitch on the other hand, what they believe to be "in" and fashionable may be controversial and not exactly the ideal look for everyone, but their marketing strategy is still working. As their values are being imposed on the young people who decide to buy their clothes is something else beside image being chosen over? Are teenagers deciding to put faith in the values of clothing stores like Abercrombie & Fitch over the values of their parents? This may be something I've thought everytime I've seen these ads but I could be wrong. Then again, I've made the decision to value what's portrayed in these ads because I have a different agenda with different priorities.

EDIT: whoops, this is my source http://i5.photobucket.com/albums/y154/jfyffe/raidmyspace/layouts/brand/abercrombie_and_fitch/abercrombie_bg.jpg